LILY AS:
Social Media Manager
Scroll ↓
I was hired on as the Social Media Manager for a small local flower shop called Rustic Floral in Rexburg, Idaho. I was responsible for posting on Instagram, Facebook, and TikTok on a daily and weekly basis. I was also in-charge of the photography, editing, and content creating. Below are a few of the projects I worked on during my time there.
Rustic Floral Social Media Manager
Behind the Scenes of a Social Media Manager
Along with setting up a backdrop and taking photos of flower arrangements, I had to brainstorm ideas for content creation. This video shows how I did that and also shares the in-between of my role. It was important for me to learn about the florist industry rather then jump in without any knowledge of how it works.
Instagram Stories
One of the major goals Rustic Floral wanted was a solid client network. I cultivated this through Instagram & Facebook stories. By incorporating interactive stories it allowed the customers to voice their opinion and share their thoughts. It also kept customers informed on what arrangements & flora were in the store.
Reels for Rustic Floral
Flowers are visually beautiful which made creating content that much easier. On Instagram, there is a large community of florists and flower shops that create reels encouraging local and further away customers to shop their stores. I wanted to do the same in these videos in order to create interest while making the store more authentic & relatable.
Here is Rustic Floral’s Instagram. Check out the posts & reels from August 2022. Note that the cover stories, bio, info, and followers were changed by me. Rustic Floral gained 500+ followers during my time as Social Media Manager.